{"id":5510,"date":"2021-04-13T15:39:28","date_gmt":"2021-04-13T18:39:28","guid":{"rendered":"http:\/\/www.camarasl.mg.gov.br\/v1\/?p=5510"},"modified":"2021-04-13T15:39:28","modified_gmt":"2021-04-13T18:39:28","slug":"camara-analisa-proibicao-de-comunicacao-publicitaria-e-mercadologica-voltada-a-criancas-em-instituicoes-de-ensino","status":"publish","type":"post","link":"https:\/\/camarasl.mg.gov.br\/site\/camara-analisa-proibicao-de-comunicacao-publicitaria-e-mercadologica-voltada-a-criancas-em-instituicoes-de-ensino\/","title":{"rendered":"C\u00e2mara analisa proibi\u00e7\u00e3o de comunica\u00e7\u00e3o publicit\u00e1ria e mercadol\u00f3gica voltada a crian\u00e7as em institui\u00e7\u00f5es de ensino"},"content":{"rendered":"<p style=\"text-align: justify;\">A comunica\u00e7\u00e3o mercadol\u00f3gica dirigida a crian\u00e7as de at\u00e9 12 anos pode ser proibida dentro de institui\u00e7\u00f5es de ensino de S\u00e3o Louren\u00e7o. O projeto de lei 3074\/2021, que prev\u00ea a veda\u00e7\u00e3o, est\u00e1 em estudo na C\u00e2mara Municipal e entrou em pauta na sess\u00e3o ordin\u00e1ria desta segunda-feira (12\/04). O texto trata como exce\u00e7\u00e3o o com\u00e9rcio de g\u00eaneros aliment\u00edcios em cantinas, lanchonetes e similares.<\/p>\n<p style=\"text-align: justify;\">A medida foi proposta por Daniela Bacha (AVANTE). &#8220;\u00c9 preciso que o Poder P\u00fablico intervenha e contribua para reduzir as desigualdades nas rela\u00e7\u00f5es comerciais em ambientes escolares. Como previsto e assegurado no C\u00f3digo do Consumidor, a vulnerabilidade \u00e9 comum a todos os consumidores, mas de forma mais acentuada nas crian\u00e7as com personalidade em forma\u00e7\u00e3o&#8221;, afirmou a vereadora. O projeto define uma multa de R$ 680,22 (3 UFM) em caso de descumprimento, al\u00e9m da suspens\u00e3o da veicula\u00e7\u00e3o da publicidade.<\/p>\n<p style=\"text-align: justify;\">&#8220;Considera-se comunica\u00e7\u00e3o mercadol\u00f3gica toda e qualquer atividade de comunica\u00e7\u00e3o comercial, inclusive publicidade, pata a divulga\u00e7\u00e3o ou comercializa\u00e7\u00e3o de produtos, servi\u00e7os, marcas e empresas, independentemente do suporte, m\u00eddia ou meio utilizado&#8221;, diz um trecho do texto, que somente entrar\u00e1 em vota\u00e7\u00e3o ap\u00f3s receber parecer das Comiss\u00f5es de Legisla\u00e7\u00e3o, Justi\u00e7a e Reda\u00e7\u00e3o Final e de Educa\u00e7\u00e3o, Ci\u00eancia e Tecnologia. O prazo para a aprecia\u00e7\u00e3o do projeto em Plen\u00e1rio \u00e9 de 45 dias.<\/p>\n<p style=\"text-align: justify;\">Tamb\u00e9m foi lido na nona sess\u00e3o ordin\u00e1ria do ano o projeto de lei complementar 88\/21, que troca a express\u00e3o &#8220;munic\u00edpio de S\u00e3o Louren\u00e7o&#8221; para &#8220;Comarca de S\u00e3o Louren\u00e7o&#8221; no que se refere \u00e0 disponibiliza\u00e7\u00e3o de vagas em abrigo para crian\u00e7as e adolescentes em situa\u00e7\u00e3o de risco. De acordo com a justificativa enviada pela Prefeitura, o objetivo de alterar a reda\u00e7\u00e3o \u00e9 deixar o texto da legisla\u00e7\u00e3o mais claro, pois a cidade atualmente j\u00e1 acolhe infantes de outros locais.<\/p>\n<p style=\"text-align: justify;\">Fazem parte da Comarca de S\u00e3o Louren\u00e7o as cidades de Soledade de Minas, Pouso Alto e S\u00e3o Sebasti\u00e3o do Rio Verde. A determina\u00e7\u00e3o \u00e9 que 20 vagas sejam reservadas a menores de ambos os sexos.<\/p>\n<p style=\"text-align: justify;\">Outro texto que est\u00e1 em tramita\u00e7\u00e3o \u00e9 o projeto de lei complementar 86\/21, que revisa os valores dos vencimentos dos empregados p\u00fablicos da C\u00e2mara Municipal de S\u00e3o Louren\u00e7o de acordo com o IPCA (\u00cdndice de Pre\u00e7os ao Consumidor Amplo) acumulado entre janeiro e dezembro de 2020, de 4,52%.<\/p>\n<p style=\"text-align: justify;\"><strong>Nomea\u00e7\u00e3o de logradouro p\u00fablico<\/strong><\/p>\n<p style=\"text-align: justify;\">Ainda foram lidos os projetos de lei 3045 e 3046 . O primeiro, de William Rog\u00e9rio de Souza (SOLIDARIEDADE), denomina a Rua 20 do Loteamento Residencial Jardim das Oliveiras de &#8220;Frei Felipe Gabriel Alves&#8221;, falecido em fevereiro deste ano. Na justificativa, o vereador diz que o religioso era muito querido na cidade de S\u00e3o Louren\u00e7o, onde celebrou diversas missas. Ele tamb\u00e9m participou de muitos programas em \u00a0emissoras de r\u00e1dio e TV, sendo entrevistado por J\u00f4 Soares sete vezes.<\/p>\n<p style=\"text-align: justify;\">J\u00e1 o segundo projeto nomeia de &#8220;Em\u00eddio Bernardes&#8221; a atual Rua 2 do Loteamento S\u00e3o Francisco. De acordo com o texto, de autoria de Patr\u00edcia Lessa (PTB), o homenageado trabalhou na Prefeitura de S\u00e3o Louren\u00e7o, exerceu a fun\u00e7\u00e3o de pedreiro e foi regente dos Corais Santa Cec\u00edlia e Bach. Faleceu em 2010.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_6a306191a5d7b  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a306191a5d7b  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a306191a5d7b  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_6a306191a5d7b  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"td_uid_1_6a306191a5d7b\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> de 4<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_.jpg\" title=\"IMG_2360_Easy-Resize.com\"  data-caption=\"Nenhum projeto entrou na Ordem do Dia  - Sess\u00e3o 13.04.21 \"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-630x420.jpg\" srcset=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-630x420.jpg 630w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-300x200.jpg 300w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-1024x682.jpg 1024w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-768x512.jpg 768w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-696x464.jpg 696w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_-1068x712.jpg 1068w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2360_Easy-Resize.com_.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">Nenhum projeto entrou na Ordem do Dia  - Sess\u00e3o 13.04.21 <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_.jpg\" title=\"IMG_2352_Easy-Resize.com\"  data-caption=\"A reuni\u00e3o ordin\u00e1ria foi realizada sem a presen\u00e7a do p\u00fablico devido \u00e0 ades\u00e3o do munic\u00edpio \u00e0 Onda Roxa - Sess\u00e3o 13.04.21 \"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-630x420.jpg\" srcset=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-630x420.jpg 630w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-300x200.jpg 300w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-1024x682.jpg 1024w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-768x512.jpg 768w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-696x464.jpg 696w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_-1068x712.jpg 1068w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2352_Easy-Resize.com_.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">A reuni\u00e3o ordin\u00e1ria foi realizada sem a presen\u00e7a do p\u00fablico devido \u00e0 ades\u00e3o do munic\u00edpio \u00e0 Onda Roxa - Sess\u00e3o 13.04.21 <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_.jpg\" title=\"IMG_2362_Easy-Resize.com\"  data-caption=\"O p\u00fablico p\u00f4de acompanhar a reuni\u00e3o ao vivo pelo Facebook da C\u00e2mara - Sess\u00e3o 13.04.21 \"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-630x420.jpg\" srcset=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-630x420.jpg 630w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-300x200.jpg 300w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-1024x682.jpg 1024w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-768x512.jpg 768w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-696x464.jpg 696w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_-1068x712.jpg 1068w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/IMG_2362_Easy-Resize.com_.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">O p\u00fablico p\u00f4de acompanhar a reuni\u00e3o ao vivo pelo Facebook da C\u00e2mara - Sess\u00e3o 13.04.21 <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_.jpg\" title=\"row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com\"  data-caption=\"O projeto de lei 3074\/2021 prev\u00ea a veda\u00e7\u00e3o da comunica\u00e7\u00e3o mercadol\u00f3gica dirigida a crian\u00e7as de at\u00e9 12 anos em escolas - Sess\u00e3o 13.04.21 \"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-630x420.jpg\" srcset=\"https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-630x420.jpg 630w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-300x200.jpg 300w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-1024x683.jpg 1024w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-768x512.jpg 768w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-696x464.jpg 696w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_-1068x713.jpg 1068w, https:\/\/camarasl.mg.gov.br\/site\/wp-content\/uploads\/2021\/04\/row-multiethnic-elementary-students-reading-book-classroom-vintage-effect-style-pictures_Easy-Resize.com_.jpg 1280w\" sizes=\"(max-width: 630px) 100vw, 630px\" alt=\"\">\r\n                            <\/a>\r\n                            <figcaption class = \"td-slide-caption td-gallery-slide-content\"><div class = \"td-gallery-slide-copywrite\">O projeto de lei 3074\/2021 prev\u00ea a veda\u00e7\u00e3o da comunica\u00e7\u00e3o mercadol\u00f3gica dirigida a crian\u00e7as de at\u00e9 12 anos em escolas - Sess\u00e3o 13.04.21 <\/div><\/figcaption>\r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n","protected":false},"excerpt":{"rendered":"<p>A comunica\u00e7\u00e3o mercadol\u00f3gica dirigida a crian\u00e7as de at\u00e9 12 anos pode ser proibida dentro de institui\u00e7\u00f5es de ensino de S\u00e3o Louren\u00e7o. O projeto de lei 3074\/2021, que prev\u00ea a veda\u00e7\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5515,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,19,23],"tags":[],"class_list":["post-5510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daniela-aparecida-amaral-bacha","category-noticias","category-patricia-pereira-lessa"],"_links":{"self":[{"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/5510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/comments?post=5510"}],"version-history":[{"count":0,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/posts\/5510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/media\/5515"}],"wp:attachment":[{"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/media?parent=5510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/categories?post=5510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/camarasl.mg.gov.br\/site\/wp-json\/wp\/v2\/tags?post=5510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}